Resume | MadaVural

ABOUT

• Over 15 years of professional experience in early stage & growth startups across Operations, Project & Product Management.

• Passionate about solving complex problems, and driving cross-functional teams in dynamic environments.
• Seeking a multi-discipinary and strategic role in a product-driven company focused on creating tangible value for individuals, companies and the environment.

EXPERIENCE

ENTREPRENEUR 2021• CURRENT

STAY TRUE Stays • Remote

Stay True Stays is a mini beach retreat center in the Nicoya Peninsula (one of worlds 5 Blue Zones) of Costa Rica. Stay True Stays was built from scratch around the pursuit of value for not only our clients and ourselves but environmental and community positive impact. As such we feature energy efficient open space lofts, an ecological waste treatment system, responsible and efficient water consumption system as well as wildlife and environmentally friendly gardening and fencing solutions. Our retreat participants, regardless of their retreat core focus (surf, martial arts, adventure, self discovery) are taught to compost, reduce plastic consumption and recycle. We aim to be zero waste by 2030

• Conceptualized a space where human and nature can interact harmoniously.
• Worked with local architects to define the long term vision for the property and break it down into 4 prioritized construction stages then defined the requirements and budget for completing each stage.
• Hired and worked with local independent construction team to build to finalize stage 1 and 2. Sourced and negotiated construction materials with various vendors, paid independent contractors.

• Handled all administrative, permitting and insurance requirements.

• Created all retreat environmental education materials for retreat goers.

PRODUCT MANAGER 2017• 2020

TicketEvolution• New York, NY

TicketEvolution is an event ticket marketplace that offers access to over $2 billion in live event tickets inventory. Professional Resellers have access to our inventory and to various features meant to help them transact in an informed, fast and secure manner. As a Product manager I focused on the following key areas:

• Introduced the Agile Scrum development framework to the larger organization and implemented this framework within the cross-functional team ecosystem. This implied including engineering in the early stages of design as well as maintaining transparency around what data informed which design decisions. It also involved extensive stakeholder communication to ensure that the process is well understood and the expected outcomes and projected timelines are clear.
• Defined/refined OKR's based on roadmap priorities, and prioritized the backlog weekly to maintain focus on OKR's
• Monitored the User Experience via analytics collection tools such as Google Analytics and Hotjar
• Integrated usability studies, analytics research and market analysis into product requirements to enhance user satisfaction.
• De-risked new product features using qualitative/quantitative analytics and rapid prototyping so that by the time anything was committed to code we knew we had the right solutions to solve users problems.
• Created Product Requirement Documents to define goals, value propositions, success metrics, user stories and minimum requirements for various initiatives.

PRODUCT LEAD 2016• 2017

Align Training• New York, NY

Align is the only injury prevention and injury recovery system that offers a comprehensive strategy to anyone interested in getting rid of pain, improving function, performance and recovery. In a market that focuses on 'experts' and 'expert advice' our product is geared towards empowering EVERYONE to learn about their bodies, understand the source & cause of pain and implement self regulating solutions based on the information that their bodies gives them. Become your own expert, Move Smart, Live Better.

• Conducted user research, developed user personas and designed an online digital experience for Align Training
• Created and maintained a roadmap for content creation for the Align Training digital program
• Designed and built www.Align.Training website
• Implemented analytics collection tools for the program to collect user behavior data points and fine tune UX and content

DIRECTOR OF OPERATIONS & STRATEGIC INITIATIVES 2013 •2016

Manicube Inc• New York‚ NY

Manicube delivers in office beauty services for busy professionals. Service providers go to corporate offices on a predetermined cadence and offer our services in conference rooms. Customers benefit from seamless transactions-book, pay and tip online- and the convenience of great services right at their place of work. My responsibilities evolved around managing the product and designing & executing strategic initiatives that accelerated expansion goals & positively impacted profitability margins

• Owned the post launch roadmap for the Manicube software. Consistently released new platform features/functionalities which allowed for a 40% increase in productivity across Ops & Client Management teams & a 30% reduction in transaction time for users
• Owned the lifecycle (development, launch strategy, cross functional alignment and post launch metrics analysis to ensure revenue from new services is on track with projections) for 5 new services resulting in an estimated 80% YoY net revenue increase and 30% NPS increase
• Owned the P&L statement for the Manicube Midwest market, a portfolio of 50+ clients. Tracked & analyzed client-level KPI's to monitor trends and implement profitability driven strategies. This allowed for a turnaround of 20% in terms of net profit and brought the portfolio back to green within 4 months.
• Conducted pricing analyses, ROI analysis, impact studies and KPI monitoring to identify key opportunities or areas of risk
• Built & launched The Warehouse (Inventory management and Distribution system) to handle all supplies purchases, supplies logistics/distribution for Manicube markets. The Warehouse allowed for 18% COGS optimization. Strategically it positioned us optimally for product sales capabilities
• Led R&D for Manicube proprietary nail polish line. Entering the market with a proprietary nail polish line was a strategic step that would 1. Create an alternate revenue source & 2. Significantly decrease COGS

PROGRAM MANAGER 2007 •2009

All for Africa Foundation • New York‚ NY

My goal at All For Africa, a Non-Profit sponsoring infrastructure and education projects in Sub-Saharan Africa, was to create and implement a framework for selecting, monitoring progress and analyzing results of projects that fit the Foundation mission and that delivered maximum community driven results.

•   Issued RFP’s, reviewed over 150 submissions for community projects and budgeted 500K across 10 initiatives, such as community owned grinding mills, clean water wells or school buildings
•   Partnered with project managers, local businesses and community leaders in Ghana, Burkina Faso and DRC to ensure project completion within the required budget and timeline
•   Organized and presented program reports to board members. Made recommendations on the type of projects that exhibited highest success rates in terms of community engagement and ability to self sustain.

FOUNDER & CEO 2007 •2008
Beach Stuff• New York‚ NY

Beach Stuff mission was to provide convenient beach chair and umbrella rental services at affordable “stay-cation” prices. My goal with this venture was to test if there is strong demand for rental services on non-vacation, public beach locations that would warrant scaling operations to other public beaches.

•   Negotiated beach concession rights with Town of Oyster Bay officials
•   Hired and trained a team of 5 students from local towns
•   Maintained all operational, administrative, marketing, sales and financial responsibilities of the company

PROJECT MANAGER 2004 •2007
Guardian Bureau • New York‚ NY

Technology enabled, mortgage documents certification services for warehouse lenders. Our platform allowed our clients to place orders, check status and download certified documents with minimum direct interaction with our staff. My role was a mix of Project Management and Operations and my goal was to increase efficiencies at the interaction of software and human capital.

• Project managed the development of a scalable software platform for accessing, uploading, storing and validating mortgage documentation
• Increased YOY revenue by 58% in year 1, 128% in year 2 and 300% in year 3 by minimizing transaction time and error rate, improving communication with clients and consistently fine-tuning internal software platform efficiency

CERTIFICATIONS

USER EXPERIENCE DESIGN CIRCUIT 2016

General Assembly

DASH | FUNDAMENTALS HTML, CSS, JavaScript 2016